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Visadone (Satguru Travel Group) · UAE · GTM & Product
Visadone — Building a Dual B2B & B2C Visa Ecosystem
Visadone, part of the Satguru Travel Group, is a visa assistance platform serving both B2B travel agents and B2C individual travellers.
2Audiences
1Platform
UAELaunch market
GTMEnd-to-end
The brief
A new platform launching into a market where the two customer types want opposite things: agents want margin and speed, travellers want reassurance.
- Budget
- Launch programme
- Market
- UAE
- Discipline
- GTM & Product
What I did
01
Positioning and messaging built separately for the agent and traveller sides of the platform.
02
Go-to-market sequencing that used agent supply to make the consumer proposition credible.
03
Pricing and packaging presented differently per audience without fragmenting the brand.
04
Launch campaigns measured on activated agents and completed applications.
Outcome
Dual GTMB2B agent and B2C traveller propositions launched together
UAEPrimary launch market
PlatformPositioning and packaging built from scratch
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