About
Nine years of turning ad spend into pipeline
I'm a performance and digital marketing specialist working across B2B and B2C brands in the UAE, GCC, USA and India. I've managed $500K+ in annual ad budgets and run end-to-end SEO, PPC, CRO and automation programmes.
The last two years have been about automation: lead scoring models, content pipelines and alerting systems that make a small team perform like a large one.
Track record
28%Growth in qualified B2B leads in one quarter
35%Organic traffic increase from structured SEO
15–30%CAC reduction across multiple funnels
40%Sales growth within 6 months on launches
50%Conversion rate improvement via CRO
How I work
Paid media
Full-funnel paid programmes on Meta, Google and LinkedIn — built around verified pipeline, not form fills.
Google Ads · Meta · LinkedIn Ads · DV360
SEO & content systems
Structured technical and content SEO that compounds instead of spiking.
GSC · Ahrefs · Screaming Frog
Analytics & attribution
Dashboards, attribution modelling and automated reporting so decisions run on evidence.
GA4 · Power BI · Looker Studio
Automation & AI
Lead nurturing, behavioural triggers and generative pipelines wired into the CRM.
HubSpot · Marketo · Zapier · GPT · Claude
Certified
Product Marketing FoundationsLinkedIn · 2024
Ecommerce Marketing with Generative AILinkedIn · 2025
Product Roadmapping Micro-certificationProduct School · 2023
Foundations of Project ManagementCoursera · 2023
Project Management LaunchpadAirtribe · 2024
Become a Product ManagerUdemy · 2023