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Satguru Travel Group · UAE · Africa · USA · UK · Lead Generation
Satguru Travel Group — B2B & B2C Lead Generation Transformation
Satguru Travel Group operates across the Middle East, Africa, USA, UK and Europe, serving both B2B and B2C markets.
5Regions covered
2Funnels rebuilt
B2BAgent acquisition
B2CTraveller acquisition
The brief
One brand serving travel agents and individual travellers through the same channels, with neither audience getting a funnel built for them.
- Budget
- Multi-market
- Market
- UAE · Africa · USA · UK
- Discipline
- Lead Generation
What I did
01
Split the acquisition strategy into distinct B2B agent and B2C traveller funnels.
02
Separate creative, offers and landing experiences per audience and per market.
03
Central reporting so regional teams could compare cost per qualified lead like for like.
04
Automation to route agent enquiries to partnerships and traveller enquiries to the counter.
Outcome
Multi-marketProgramme across Middle East, Africa, USA and UK
B2B + B2CSeparate funnels with distinct offers
UnifiedReporting across regional teams
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