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Kumar Properties · India · Automation
Real-Time Performance Alerts
Proactive monitoring that catches anomalies and recommends optimisations before budget burns.
40%Less wasted spend
Real-timeMonitoring
AutoPause triggers
Cross-channelAttribution
The brief
Underperforming campaigns were only caught at the weekly review, by which point the money was already gone.
- Budget
- Internal system
- Market
- India
- Discipline
- Automation
What I did
01
Anomaly detection algorithms watching cost, volume and quality signals.
02
Automated pause and restart triggers on defined thresholds.
03
Budget pacing optimisation across the month.
04
Cross-channel attribution tracking so alerts reflected real contribution.
Outcome
40%Reduction in wasted ad spend
Real-timeAnomaly detection across channels
AutomatedPause and restart triggers
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