Silica aerogel insulation · UAE · Oman · Qatar · Paid Media
LinkedIn Ads — B2B Industrial Lead Generation
High-precision LinkedIn targeting against a narrow procurement audience across three GCC markets.
The brief
A niche industrial product with a procurement-led buying cycle and no existing demand-gen engine in the GCC. The audience was small, senior and expensive to reach.
- Budget
- USD 200K
- Market
- UAE · Oman · Qatar
- Discipline
- Paid Media
What I did
Built account and job-function targeting around verified procurement and facilities roles in UAE, Oman and Qatar.
Segmented creative by application rather than by product, so each ad matched a real specification problem.
Routed leads into a qualification flow that separated verified procurement contacts from general enquiries.
Reallocated budget weekly toward the segments producing verified prospects, not raw form fills.
Outcome
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