Al Waha For Cars (Exclusive Jetour Distributor) · Doha, Qatar · GTM & Product
Jetour Qatar — Full-Funnel Demand Generation & CRM
Performance Marketing Lead, CRM, Campaigns and Digital. First marketing hire for a brand entering a new market, four retail sites.
The brief
A new automotive brand entering Qatar with four retail sites, no CRM and no marketing function. Every lead, stage and riyal needed one reconciled view.
- Budget
- QAR 220,000 / month
- Market
- Doha, Qatar
- Discipline
- GTM & Product
What I did
CRM built from zero for 108 users across four sites. Lead scoring model, MQL and SQL lifecycle stages, field taxonomy and role based access, giving the business one reconciled view of lead to opportunity conversion.
35 plus triggered lifecycle messages across three tracks, covering enquiry, first visit, offer, purchase and post sale retention, lifting stage to stage progression through the pipeline.
Cost per qualified lead repriced on CRM outcomes, not platform reports. Reconcile Google and Meta reported conversions against actual lead and sale records weekly, exposing platform over attribution and redirecting budget accordingly.
Weekly spend, activity and pipeline view for leadership, through five role based dashboards built on a marketing data model and attribution logic I defined. Own brand and product consistency across every touchpoint through a single documented approval route.
Dashboards & evidence
GA4 conversion funnel → CRM funnel · one month
QAR 220,000 monthly budget, multiple channels
Right column: conversion from previous stage. Bar widths on log scale. Unit costs derived from monthly budget.
Outcome
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