EV battery components · UAE · Paid Media
Google Ads PPC — EV Battery Components
Search-led acquisition for an industrial component category with low search volume and high order value.
The brief
Very low monthly search volume in a category where a single order can be worth six figures. Broad campaigns wasted budget on consumer traffic.
- Budget
- USD 150K
- Market
- UAE
- Discipline
- Paid Media
What I did
Rebuilt the keyword set around specification and part-number intent instead of category terms.
Added negative lists to strip consumer and academic traffic out of the auction.
Landing pages rewritten per component family with spec tables and direct enquiry forms.
Bid strategy tied to verified-buyer conversions rather than form submissions.
Outcome
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