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Multi-country travel promotions · UAE · GCC · Automation
Campaign Workflow Automation
End-to-end automated campaign management, from planning through to live optimisation.
75%Time saved
AutoSegments
LiveBudget allocation
A/BAuto-generated tests
The brief
Running multi-country promotions manually meant the team spent more time building campaigns than improving them.
- Budget
- Internal system
- Market
- UAE · GCC
- Discipline
- Automation
What I did
01
Auto-generated audience segments from CRM and behavioural data.
02
Dynamic budget allocation across markets based on live performance.
03
Real-time bid optimisation rules replacing manual daily checks.
04
Automated A/B test creation so every campaign shipped with a live experiment.
Outcome
75%Time saved on campaign management
DynamicBudget allocation across markets
ContinuousA/B testing without manual setup
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