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Alkegen · UAE · Global · AI Systems
Intelligent Lead Scoring System
A machine learning model for predictive lead qualification and automated routing.
3.5×Conversion lift
MLPredictive scoring
AutoRouting
LTVPrediction
The brief
Sales was working leads in the order they arrived, so the best prospects sat in the queue behind the worst.
- Budget
- Internal system
- Market
- UAE · Global
- Discipline
- AI Systems
What I did
01
Behavioural pattern recognition trained on historical won and lost deals.
02
Intent signal tracking across site, email and ad engagement.
03
Automated lead routing by score and territory.
04
Predictive lifetime value calculation to prioritise follow-up.
Outcome
3.5×Improvement in conversion rates
AutomatedLead routing by predicted value
PredictiveLifetime value scoring at capture
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