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Kumar Properties · India · Lead Generation
Kumar Properties — Real Estate Lead Generation & Automation
A leading Mumbai and Pune developer launching multiple residential and commercial projects post-Covid.
MultiSimultaneous launches
2Cities: Mumbai, Pune
AutoLead routing
Post-CovidMarket reset
The brief
Several project launches landing at once, into a market that had just changed how it buys property, with sales teams drowning in unqualified enquiries.
- Budget
- Multi-project
- Market
- India
- Discipline
- Lead Generation
What I did
01
One acquisition system across projects instead of a separate campaign per launch.
02
Automated qualification and routing so site teams only called buyers worth calling.
03
Creative built per project stage — pre-launch interest, launch, inventory clearance.
04
Attribution wired back to site visits and bookings, not just form fills.
Outcome
Multi-projectResidential and commercial launches run on one system
AutomatedQualification and routing to sales teams
Mumbai + PuneBoth markets covered
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