Visadone · UAE · Paid Media
Meta Ads — Visa Assistance Lead Generation
Meta Ads paired with WhatsApp automation to hold lead quality while pushing volume.
The brief
Visa assistance is a high-volume, low-margin category where cheap leads are usually junk. The brief was volume without collapsing quality.
- Budget
- AED 250K
- Market
- UAE
- Discipline
- Paid Media
What I did
Meta campaigns built around destination and visa-type intent rather than generic travel interest.
WhatsApp automation qualified every lead before it reached a human agent.
Creative tested weekly against cost per qualified conversation, not cost per lead.
Google PPC ran alongside to capture the bottom-of-funnel searches Meta created.
Outcome
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