Visadone – Building a Dual B2B & B2C Visa Ecosystem
The challenges
Visadone, part of the Satguru Travel Group, serves as a visa assistance platform catering to both B2B travel agents and B2C individual travelers.
The key challenge was customer acquisition and conversion for both segments, across multiple regions.
Key issues identified:
- Lack of a segmented approach for B2B and B2C users.
- No unified portal experience for travel partners or direct applicants.
- Need for a scalable go-to-market strategy covering the Middle East, Africa, India, UK, and Europe.
- Limited online visibility and inconsistent lead generation performance.
Our Strategy
To overcome these challenges, I developed a dual-platform and full-funnel marketing strategy tailored for each audience type.
Platform Development & Segmentation
• Built two separate portals:
o B2B Portal: Designed for travel agents and partners to manage and apply visas for their clients efficiently.
o B2C Portal: A direct self-service visa application platform for individual travelers.
• Customized the user experience based on region and service type.
• Integrated real-time visa tracking and automated status notifications.
Go-To-Market Strategy
• Conducted in-depth market research to define audience segments and entry points.
• Developed localized campaigns for each region (Middle East, Africa, India, UK, and Europe).
• Collaborated with regional teams for brand partnerships and affiliate marketing programs.
Performance Marketing & Lead Generation
• Executed Meta, Google, and LinkedIn Ads campaigns targeting both B2B and B2C audiences.
• Created SEO-optimized landing pages for high-intent keywords like “visa assistance” and “travel visa online.”
• Implemented email automation workflows to nurture leads and improve conversions.
The Results
- 2X increase in overall qualified leads within 4 months of launch.
- 40% improvement in customer acquisition efficiency (lower cost per lead).
- Successfully launched B2B portal in Middle East & Africa, followed by expansion to UK and Europe markets.
Key Takeaways
- Building separate user journeys for B2B and B2C audiences enhances engagement and conversion.
- Region-based go-to-market strategies are crucial for scaling in international markets.
- Marketing automation plays a key role in reducing manual efforts and ensuring faster lead nurturing
Bonus Point
- Developed a comprehensive reporting dashboard to monitor performance across channels.
- Introduced a partner referral system for travel agencies, boosting organic B2B sign-ups.
- Created content-based lead magnets (visa guides, country updates) to strengthen SEO and inbound traffic.
Ready to Achieve similar Results?
Available for consulting, full-time opportunities, and strategic partnerships