Satguru Travel Group (B2B & B2C Lead Generation Transformation)
The challenges
Satguru Travel Group operates across the Middle East, Africa, USA, UK, and Europe, catering to both B2B and B2C markets.
The main challenge was to:
- Generate qualified leads consistently across multiple regions.
- Improve website conversion rates for both B2B and B2C segments.
- Manage ad campaigns across Meta, Google, and LinkedIn efficiently.
- Reduce manual intervention in lead handling and improve response turnaround time.
Our Strategy
To tackle these challenges, I implemented a multi-layered strategy:
Website Optimization & Landing Pages
• Designed and developed region-specific landing pages to improve engagement.
• Optimized website content and CTAs for each audience segment.
• Set up dynamic lead forms and tracking for better funnel visibility.
Paid Media Campaigns
• Ran targeted Meta and Google Ads for B2C audiences to drive bookings.
• Launched LinkedIn Lead Generation Ads for B2B travel partners and corporate clients.
• Used A/B testing to refine ad creatives, headlines, and audience targeting.
Marketing Automation Setup
• Integrated email marketing and customer journey automation to nurture leads.
• Configured workflows to reduce manual follow-ups and trigger timely communication.
• Implemented CRM workflows to track leads through every stage.
The Results
Key Takeaways
- Personalization and region-based targeting drive stronger engagement.
- Automating lead journeys not only saves time but also enhances user experience.
- Consistent tracking and optimization are key to multi-region marketing success.
Bonus Point
- Developed a centralized reporting dashboard for real-time performance insights.
- Collaborated with cross-functional teams (Tech, Sales, Design) to align lead objectives.
- Built scalable marketing workflows that can be replicated across new geographies.
Ready to Achieve similar Results?
Available for consulting, full-time opportunities, and strategic partnerships