Meta Ads Case Study – Satguru Travel (UAE Market)
The challenges
Satguru Travel wanted a strong month-end push to increase Europe tour inquiries during seasonal demand. Previous campaigns were generating leads, but the challenge was:
- High CPL in the UAE market
- Low-quality leads with poor verification rates
- High competition from other travel brands
Our Strategy
To address these challenges, I developed a full-funnel digital strategy integrating performance marketing, CRM, and automation.
Audience Strategy
• Executed performance marketing campaigns across Google, Meta, and LinkedIn to Audience Strategy.
• Primary: UAE residents aged 24–45 interested in Europe travel, luxury tours, family vacations, honeymoon trips.
• Custom Audience: Past website visitors, WhatsApp openers, engaged users.
• Lookalikes: 1%–3% based on past converters and verified leads.
Creative Strategy
• Created short video reels and carousel ads highlighting:
o Top destinations (France, Switzerland, Italy)
o All-inclusive package benefits
o Easy EMI & instant booking
• A/B tested creatives: emotional storytelling vs. offer-based messaging
Placement & Bidding
• Automatic placements optimized for conversions
• Bid strategy: Maximize Leads with event-based optimization
• Used campaign budget optimization (CBO) to shift spending toward best-performing ad sets
Landing Page & Funnel Flow
• Fast-loading, mobile-first package page
• Short lead form with auto-fill
• WhatsApp CTA added for instant verification
• Pixel + Conversions API setup for accurate tracking
Execution Highlights
- 16 ad variations (video + carousel)
- Split testing across nationalities (Indian expats, Filipino expats, Arab expats)
- Weekly optimization: pausing high CPL ad sets, refreshing creatives, retargeting drop-offs
- Verification team aligned to call within 5 minutes to maintain quality
Performance Summary
Final Results
Metric | Result |
Total Leads Generated | 3,000 verified leads |
Cost Per Lead (CPL) | AED 33.3 (100,000 / 3,000) |
Lead Quality | 100% verified |
Estimated Revenue Potential | AED 24,000,000 (3,000 × 8,000 AED) |
Return on Ad Spend (ROAS) | 240× potential revenue-to-ad-spend ratio |
Key Insights
- Short 10–12 sec videos outperformed static creatives by 38% lower CPL.
- Lookalike audiences generated the highest verified lead rate.
- WhatsApp integration drastically improved lead verification speed.
- Retargeting contributed to 21% of total conversions at the lowest CPL.
Business Impact
The campaign delivered a large pipeline of verified Europe tour leads, enabling the sales team to scale bookings rapidly. The strong ROAS helped Satguru Travel plan similar seasonal bursts for other destinations.
Ready to Achieve similar Results?
Available for consulting, full-time opportunities, and strategic partnerships