Kumar Properties – Driving Real Estate Lead Generation & Automation Post-Covid
The challenges
Kumar Properties, a leading real estate developer in Mumbai and Pune, was launching multiple new residential and commercial projects post-Covid.
The challenge was to:
- Generate high-quality leads for new project launches in a competitive post-pandemic market.
- Automate the customer journey to minimize manual follow-ups and improve conversion efficiency.
- Implement a CRM-driven marketing ecosystem to track, nurture, and convert leads effectively.
- Improve ROAS (Return on Ad Spend) and ROI across digital campaigns.
Our Strategy
To address these challenges, I developed a full-funnel digital strategy integrating performance marketing, CRM, and automation.
Lead Generation & Campaign Strategy
• Executed performance marketing campaigns across Google, Meta, and LinkedIn to target potential homebuyers and investors.
• Created geo-targeted ad sets for Mumbai and Pune with project-specific messaging.
• Developed custom landing pages with strong CTAs and lead forms for each project.
• Conducted continuous A/B testing to optimize creatives and ad placements for maximum ROAS.
Customer Journey Automation
• Designed and implemented automated workflows for lead nurturing via email, SMS, and WhatsApp.
• Integrated lead scoring models to prioritize high-intent prospects.
• Mapped the full buyer journey, from initial inquiry to site visit and booking confirmation.
CRM Implementation & Tracking
• Implemented a real estate CRM system to centralize lead data from all sources.
• Set up automated lead assignment to sales teams based on location and project type.
• Built dashboards for real-time performance tracking and ROI analysis.
The Results
- 62% increase in qualified leads across campaigns within the first 60 days.
- 30% higher conversion rate through automated nurturing workflows.
- Significant improvement in ROAS and ROI, driven by optimized targeting and automation.
- Enhanced lead visibility and accountability through CRM integration
Key Takeaways
- Automation and CRM integration are critical for scaling real estate marketing in competitive markets.
- Personalized messaging based on project location and audience intent boosts lead quality.
- Data-driven optimization ensures consistent improvement in campaign ROI.
Bonus Point
- Developed automated reporting dashboards for marketing and sales alignment.
- Built a post-launch performance framework for ongoing project campaigns.
- Established a replicable digital model for future real estate launches.
Ready to Achieve similar Results?
Available for consulting, full-time opportunities, and strategic partnerships