Google Ads PPC Case Study – B2B Lead Generation (EV Battery Components)
Campaign Overview
Industry: Electric Vehicle (EV) Battery Components
Target Market: UAE – B2B Industrial Buyers, Procurement Teams, EV Manufacturers
Objective: Generate qualified business inquiries for EV battery components
Duration: 90 Days (Assumed – can modify)
Platform: Google Search Ads (PPC)
Total Ad Spend: USD 150,000
Challenge
EV battery components is a highly niche B2B segment where:
- Search volume is limited
- Leads require high trust, technical understanding, and fast response
- Competitors bid aggressively on EV-related industrial keywords
- Lead quality varies massively
The client needed:
- Verified B2B procurement leads
- Real industrial buyers, not retail inquiries
- A scalable PPC funnel
- Higher closing probability & recurring orders
Our Strategy
To address these challenges, I developed a full-funnel digital strategy integrating performance marketing, CRM, and automation.
Keyword Strategy
Focused on high-intent commercial EV keywords:
• “EV battery suppliers UAE”
• “EV lithium battery components wholesale”
• “EV battery raw materials distributor”
• “NMC / LFP battery components UAE industrial”
• “EV cell components manufacturer”
Excluded retail-intent keywords using strict negative lists:
• “Scooter battery”
• “Car battery change”
• “Price / cheap / used battery”
Ad Strategy
• Single-keyword ad groups (SKAG-inspired structure)
• Technical benefit-driven ad copy
• Highlighted supply volume, certifications, OEM quality, delivery timelines
• Call extensions + structured snippets for product categories
Landing Experience
•Industry-grade technical landing page
• Specification sheets & downloadable PDFs
• RFQ form with B2B qualification fields
• CRM routing + automated follow-up emails
Conversion Tracking
• Google Tag Manager
• Offline conversion tracking (OCT) to import verified B2B leads
• Lead score integration to optimize for “Qualified Industrial Lead”
Execution Highlights
- 142 targeted high-intent keywords
- Weekly bid adjustments
- Device-level optimization (best performance on desktop)
- Country-specific segmentation within UAE (Dubai industrial zones)
- Competitor conquesting campaigns.
Performance Summary
Overall Lead Generation
|
Metric |
Value |
|
Total Leads Generated |
1,589 |
|
Verified B2B Procurement Leads |
267 |
|
Conversion Rate (Lead → Verified Buyer) |
16.8% |
|
Cost per Lead (CPL) |
USD 94.4 |
|
Cost per Verified Buyer Lead |
USD 561 |
Revenue Impact
Average Order Size: USD 50,000
Repeat Order Rate: 60%
Assuming even 30% of verified leads convert into sales (safe B2B benchmark):
Expected Sales Closed:
267 verified leads × 30% = 80 deals approx.
Projected Revenue:
80 × 50,000 = USD 4,000,000
Repeat Revenue (60% clients reorder):
48 repeat deals × 50,000 = USD 2,400,000
Total Revenue Potential:
≈ USD 6,400,000
ROAS (Return On Ad Spend):
6,400,000 ÷ 150,000 = 42×
Even with conservative conversion estimates, the campaign generated multi-million-dollar pipeline growth with extremely strong ROAS.
Key Insights
- Technical keyword clusters delivered the highest verified lead rate
- Desktop ads had 2.3× higher conversion rate than mobile
- Offline conversion import significantly improved Google's bidding accuracy
- Removing retail-intent traffic reduced CPL by 38%
Business Impact
The campaign positioned the brand as a leading EV battery component supplier in the UAE, created a strong industrial sales pipeline, and built long-term partnerships with EV manufacturers & procurement heads.
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