Scaling an E-commerce Brand with Full-Funnel Digital Marketing
The challenges
Sera Creations was operating with a basic WooCommerce setup and lacked a structured digital marketing engine. Key issues included:
- No optimized WooCommerce configuration for inventory, product attributes, or variants.
- Poor product taxonomy & weak on-page metadata affecting visibility.
- Low brand awareness and inconsistent traffic.
- No defined funnel for acquisition → conversion → retention.
- Limited historical data for accurate Meta Ads optimization.
- Inefficient ad spend due to non-segmented campaigns.
- Lack of unified tracking for performance attribution.
The goal was to build a complete performance-driven engine that could generate predictable revenue growth over months—not just quick wins.
Full-Funnel Digital Strategy
A structured, multi-layered approach was rolled out:
Foundation: Store Optimization & Infrastructure
• Rebuilt product categories & variants to improve navigation.
• Implemented WooCommerce inventory automation.
• Optimized product titles, descriptions & imagery.
• Set up advanced eCommerce tracking (Meta Pixel + server events).
• Built custom retargeting audiences (ATC, VC, IC, 180-day engagement).
Top-of-Funnel (Awareness & Reach)
Goal: Drive qualified traffic at scale.
• Interest-based campaigns targeting lifestyle, fashion & gifting segments.
• Short video creatives + UGC-style ads to boost thumb-stop rate.
• Seasonal awareness bursts (festive, wedding season).
• A full-funnel performance approach is essential for long-term eCommerce growth, not just acquisition-heavy tactics.
• Creative testing significantly improves conversions, especially for Meta Ads.
• Dynamic catalogue ads + optimized WooCommerce setup directly impact ROAS.
• Data consistency (Pixel, server events, audiences) is the backbone of scale.
• Revenue growth compounds only when brand awareness + retargeting + strong product pages work together.
Bonus Point
During the project, a reusable operating system was developed for the client:
- A repeatable ad structure for scaling festive & seasonal campaigns.
- A content framework for future product launches (UGC + lifestyle + product shots).
- Standard operating procedures (SOPs) for funnel monitoring, budgeting, and creative rotation.
Ready to Achieve similar Results?
Available for consulting, full-time opportunities, and strategic partnerships